Pilates has become a cornerstone of modern fitness, blending strength, flexibility, and mindfulness into one dynamic practice. Its popularity is evident not only in search trends but also in the sheer number of Pilates studios operating across the United States. With approximately 12, 797 studios currently open nationwide, Pilates has firmly established itself as a major player in the fitness industry.
Leading the way is California, home to 2,534 studios, accounting for nearly 20% of the nation’s total. Following closely behind are New York with 1,107 studios and Texas with 1,023 studios. Together, these three states make up more than one-third of all Pilates locations, reflecting concentrated interest in urban and fitness-focused areas.
This rapid growth didn’t happen overnight. Over the past decade, the Pilates industry has experienced steady expansion, riding the wave of wellness trends and consumer demand for low-impact, highly effective workouts. The combined market size for Pilates and yoga studios in the U.S. was valued at $12.82 billion in 2020, up from $12.68 billion the previous year, despite challenges faced during the pandemic.
From 2017 to 2023, the number of Pilates and yoga studios grew from 32,354 to 48,547, boasting an average annual growth rate of 4.6%. This growth rate highlights the resilience and adaptability of the Pilates industry, which quickly pivoted to hybrid and virtual class formats during times of uncertainty while continuing to thrive as in-person sessions returned.
What’s fueling this expansion? For one, Pilates appeals to a broad demographic. It’s popular with fitness enthusiasts seeking strength and mobility, busy professionals looking to de-stress, and older adults prioritizing low-impact movements to maintain joint health. Its adaptability to different needs has made it a universal workout for both men and women.
The rise of boutique fitness studios also plays a role. Many Pilates businesses operate in smaller, specialized spaces, offering personalized attention and class variations like reformer Pilates, mat Pilates, and fusion classes. These studios often provide memberships, attracting long-term clientele and fostering a sense of community.
Social media and influencer marketing have further amplified Pilates’ visibility. Platforms like Instagram and TikTok showcase Pilates routines, transformations, and celebrity endorsements, encouraging new audiences to give it a try. Additionally, Google search trends show a resurgence of interest, with Pilates classes ranking high in popularity over the past two years.
As Pilates continues to flourish, it’s clear that the practice has evolved beyond a fitness trend into a lifestyle movement. With more than 12,000 studios in the U.S. and counting, Pilates is redefining fitness for the modern age—proving that mindful movement is here to stay.
For those looking to join this booming trend, now is the perfect time to explore local studios, sign up for a class, or even consider opening a studio of your own. With consistent growth and increasing demand, Pilates is more than an exercise—it’s a thriving industry shaping the future of wellness.
