Spend some time really thinking about how you’d like to stand out, and then go for it!
1. Can you tell us about the inspiration behind creating a mobile Pilates studio and how the idea of The Pilates Truck came to life?
After teaching for almost 20 years, I wanted to open my own studio, and found myself thinking about how I could do things a little differently- you know, what would set me apart from other studios. Food trucks had become quite popular around that time, and I thought, what about a Pilates Truck?? Los Angeles is so spread out and difficult to get around, so the idea of a mobile studio started to make a lot of sense. When I mentioned the idea to a then client of mine, she said, “Chad, the hardest part is getting to you… if you came to me, I would never cancel!!” And, at that, I knew I was on to something. After that, I started the development process and dug in to what the realization of this idea would look like. It was a fun process, and other than the construction of the exterior, we did most everything ourselves- flooring, mirrors, website- for which I actually did my own photo shoot. That was super fun… I hired two instructor friends to be my models and did all the photography myself!2. What was it like working during the pandemic? How did the Pilates truck help you stay connected with clients during such a challenging time?
Surprisingly, it was great! At a time when studios were still closed and we were limited to working out via Zoom, this created an opportunity to safely connect and work out on the equipment again- in a private, safe environment. The doors and windows were all open to create an indoor/outdoor space, and thus very safe. And, I of course followed strict cleaning protocol. My clients LOVED it, and the business actually grew a LOT during that time.3. Driving around Beverly Hills sounds exciting—what’s the most memorable experience you’ve had trained a client at their home?
I’d say one of the coolest things- unexpected at that- is that I’ve developed relationships with neighborhoods and the people in them. I meet so many people before and after sessions… I have actually been able to introduce several neighbors to each other, and pick up many new clients! I also once had a Hollywood tour bus stop and point us out!4. How does a session in your Pilates truck differ from a session in a traditional studio? Do clients get the same experience?
The studio is completely outfitted with all the classical Pilates equipment, so sessions are as complete as in a traditional studio. What I offer uniquely is the private space, which is quite beautiful, and when the weather is nice, with the doors open, clients can work out al-fresco if they like, and that is pretty awesome. And, of course, the convenience of me coming to your door!5. What’s the biggest challenge of running a mobile Pilates studio, and how do you overcome it?
Los Angeles is large and very spread out. My biggest challenge has definitely been getting around the city to see clients in very different areas. How I’ve overcome it is by being strategic about building the business within a reasonable area, so that drive times and logistics become very manageable.
