Pilates Style Magazine

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More Information:
Publishing Calendars
Editorial Staff and Advisory Board

Trends in Pilates:

The Pilates Market:

The number of Pilates participants doubled from 2002 to 2003 and has quadrupled since 2001*
Number of Pilates participants in the U.S. in 2004: 10.6 million*
50 percent of all Pilates enthusiasts practice the activity at home*
Since 2001, the number of Pilates participants has grown by an impressive CAGR (compound annual growth rate) of 97%*
67% of all Pilates participants took up the activity in 2002**
Between the years 2000 and 2002, the average age of Pilates exercisers has declined from 43.6 to 35.1**
Pilates training has the highest percentage of participants who plan to return to this activity the following year, as well as participate more**
Pilates exercisers are more likely to also engage in activities such as aerobics, yoga, tai chi and cardio kickboxing*
According to the Pilates Method Alliance, more than 11,000 people in the U.S. now identify themselves as Pilates instructors

*Sporting Goods Manufacturing Association (SGMA) International's Pilates Training Participation Report -- 2005 Edition
**Sporting Goods Manufacturing Association (SGMA) International's Pilates Training Participation Report -- 2004 Edition

GENDER
Female 89%
Male 11%

AGE
Median Age 34
18 -- 34 47.4%
18 -- 44 66.4%
25 -- 34 26.3%
25 -- 44 45.3%
35 -- 44 19%
35 -- 54 30.2%

EDUCATION
Some College + 65.9%
College Graduate + 45%
Advanced Degree + 14.4%

HOUSEHOLD INCOME
HHI $50,000 + 58%
HHI $75,000 + 39%
HHI $100,000 + 24%

*Sporting Goods Manufacturing Association (SGMA) International's Pilates Training Participation Report -- 2005 Edition

Circulation Development :

Published bimonthly with distribution of 155,000, Pilates Style™ is reaching:
Pilates participants, from beginner to advanced students
Pilates professionals, studio owners and educators
Community and corporate fitness centers
Gyms and health clubs
Personal trainers
Physical therapists, physicians and chiropractors
Spas, resorts and hotels with fitness facilities
Body-minded practitioners
National newsstand distribution through:
--Leading bookstore chains (Barnes & Noble, Borders,
Waldenbooks, Books-A-Million, Hastings)
--Health food stores (GNC)
--Supermarket chains (Whole Foods, Kroger, Publix, Albertson's,
Safeway, Wild Oats)
Amazon.com
International newsstand distribution in the UK and Canada

Newsstand price $4.99 U.S.
Subscription price: $19.95 U.S. (6 issues per year plus annual)

Editorial Departments :

As the authority on all things Pilates, Pilates Style™ magazine offers fitness, health and lifestyle information, including new workouts in every issue and the following departments:

News and trends from the Pilates world, with the latest on gear, wellness, food, style and beauty

Nutrition information, strategies and tips

An in-depth explanation of one Pilates exercise

Pilates experts answer readers' questions

How Pilates had a dramatic effect on a reader’s life

Profile of a dynamic leader in the field of Pilates

A look at how different movement disciplines that enhance your
Pilates practice

A new insider’s column for Pilates professionals

Review of the latest Pilates DVDs and books

OUR READERS RESPOND:

"I read the latest issue cover to cover and really enjoyed it. A couple of quotes made me laugh out loud and I especially enjoyed Siri Dharma's comparison of yoga to Pilates -- 'One is eyes closed, think of God; and one is eyes open, think of your butt.' We appreciate what you're doing for the community."
-- Kyria, AZ

"It was a giddy moment in the bookstore when I saw a magazine that said Pilates on it. After all the yoga magazines and health magazines, there is finally something dedicated to this audience!"
-- Karen, VA

"I was so happy to find a magazine totally devoted to Pilates."
-- Via the internet

"As a beginner in the 'art' of Pilates, I was thrilled to find your magazine at my local Kroger. I had only dabbled in Pilates up until I discovered and read (every single page, many times over) Pilates Style™ ."
-- Heather, GA

"This magazine is a keeper. Keep up the good work."
-- Shari, VA

For rate information please contact Brian Kelly at (212) 262-2247, ex. 308